Dynamic Digital × Nature’s Nest Early Learning Centre
Turning online visibility into enrolments
Case study
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Dynamic Digital
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Case study · Dynamic Digital ·
The brief
When Nature’s Nest came to us, they had availability across several rooms and a clear goal: increase enrolments, during a period that is typically quieter for enquiries.
They weren’t looking for loud marketing or generic childcare ads. What mattered most was staying true to who they are: their philosophy, their people, and the feeling families experience when they walk through the doors.
Our job was to tell that story properly, and make sure it reached the right families.
What we handled:
Content and marketing strategy
Photography and videography
Social media management
Organic and paid content support
Messaging and storytelling
Performance tracking and reporting
Setting the foundations
From the start, we worked closely with Hayley and Arnika to set clear goals and understand the heart of the centre.
Before pushing anything live, we focused on:
Capturing authentic imagery of the rooms, teachers, and children
Creating video content that reflected real moments, not staged ones
Highlighting the centre’s philosophy and sense of care
Introducing the people behind Nature’s Nest, not just the space
Every photo and video was created to feel warm, calm, and genuine, because that’s exactly what families experience at the centre itself.
The strategy
Rather than relying on hard calls to action, we led with storytelling and trust.
Content focused on:
Meet-the-team posts
Day-to-day moments inside each room
The values and learning philosophy behind Nature’s Nest
What it actually feels like to be part of the centre
This approach helped families connect emotionally before ever enquiring, so when they did reach out, they already felt confident in their decision.
The results
Within a short period of time, the impact was clear.
Nature’s Nest saw:
A significant increase in enquiries across all rooms
Babies’ room spots filled during a traditionally quiet period
Enrolments grow to the point where only a few spaces remain in one room
A waitlist now being built for future enrolments
From a visibility perspective, the first month alone delivered:
54,000+ views
261% increase in reach
Strong engagement across posts and video content
Top-performing posts over the last three months consistently featured:
Owner introductions
Teacher profiles
Behind-the-scenes moments
Real interactions within the rooms
What the client said
“Tayla and her team at Dynamic Digital in Matakana have been absolutely incredible to work with. She has exceeded our expectations in every area of marketing and social media.
What impressed us most was her ability to truly understand our business, our philosophy, and who we are as people. She really got us, and that understanding shone through in everything she created.
The results have been fabulous for our business, with noticeable growth and engagement across all platforms. We now only have a few spots left and are building a waitlist, something we hadn’t experienced before.
We can’t recommend her and her team highly enough.”
— Hayley Hargreaves, Nature’s Nest Early Learning Centre
Why it worked
Deep understanding of the centre’s philosophy
Content that felt human, calm, and real
Consistent storytelling rather than one-off posts
Visuals that reflected lived experience, not marketing gloss
A trust-first approach that supported natural decision-making
The takeaway: Families don’t enrol based on ads alone, they enrol when they feel safe, understood, and aligned.
By focusing on authenticity, strong visuals, and meaningful storytelling, we helped Nature’s Nest turn visibility into real enrolments, and move from available spaces to a waitlist.
