Dynamic Digital × The 19th Golf Escapes
High-intent leads for a premium golf experience
Case study
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Dynamic Digital
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Case study · Dynamic Digital ·
The brief
The goal was clear: generate qualified leads for a premium overseas golf experience.
The Vietnam golf trip is a high-value offering, with packages ranging from $4,500–$6,500 NZD, so this wasn’t about chasing volume or cheap clicks. It was about reaching the right people, building trust quickly, and turning interest into real enquiries.
We were tasked with promoting the trip across New Zealand and Australia, using paid social to capture high-intent leads ahead of the peak booking window.
What we handled:
Campaign strategy and setup
Audience targeting across NZ and Australia
Creative direction and ad messaging
Meta lead form ads
Ongoing optimisation and testing
Performance tracking and reporting
The strategy
Trust was critical.
Instead of polished sales-style creative, we led with a video of Peter, the owner, introducing himself and talking through the trip in his own words. This helped humanise the offer, build credibility, and allow potential travellers to immediately understand who they’d be dealing with.
To reduce friction while still qualifying interest:
Ads prompted users to click through to request more information
Leads were captured via Meta lead forms
Each enquiry received the itinerary personally, rather than an automated download
This approach made the process feel personal and intentional, not transactional, while still allowing us to scale enquiries across both markets.
The results
Across the campaigns, we achieved:
221 Meta leads across New Zealand and Australia
Strong engagement with video-led creative
High-quality enquiries aligned with the premium price point
Most importantly, the ads translated into real bookings.
“Great news — we secured 3 couples (a friend group) from Taranaki who saw the NZ ad pre-Christmas! WHOOP!”
— Megan
Those bookings alone represented a significant return on ad spend and validated the trust-first approach.
Why it worked
Owner-led video built immediate credibility and connection
Clear positioning of a premium, well-curated experience
Personal follow-up with itineraries increased intent
Lead forms balanced ease with quality
Ads supported real conversations, not just clicks
The takeaway: High-ticket experiences sell best when trust comes first.
By leading with the owner’s voice, keeping the process personal, and pairing strong creative with smart targeting, we generated genuine interest, and real bookings, for a premium international offering.
